We ask for demographic (i.e. gender, year of birth, geographic location) and personal information (i.e. employment status, job title, etc.) to help us match you with surveys that fit your profile. Research firms aim to reach a well-balanced group of participants to ensure accurate results that represent the general population. In certain cases, studies may specifically target particular groups, such as individuals with children or retirees. Gathering this information allows us to filter out surveys that are not relevant to our members' profiles. Please be assured that your privacy and confidentiality are of utmost importance to us.
Related Topics: Personal information, Privacy