Generally, personal information is used: (i) to communicate with you regarding your Account and survey participation; (ii) to tailor survey opportunities to you; (iii) to comply with legal obligations, including, without limitation, complying with taxation requirements; (iv) to administer and manage our incentive programs and fulfill your requests for incentives; (v) to facilitate your entry into our prize draw and communicate with you regarding prize draw entries; and (vi) to update our records.